Whether your content marketing goal is to grow your membership base or present your association as a trusted resource, if you’re not focused on your core audience, chances are you’ll fall short of reaching your goals. Every association must work to connect on a human level with its target demographic. Doing so increases its reach, boosts engagement, and increases membership.
Use your time more wisely! Start smart social monitoring immediately.Approximately 46% of online users count on social media when making a purchase decision (Source: Nielsen), and 72% of people who complain on
Implementing an effective inbound approach can help you convert visitors and leads into customers, and ultimately promoters. If you are thinking about how you can streamline your efforts to reach your target audience, you may want to take a look at our inbound marketing campaign checklist.
Hundreds of tools are now available to help us develop and implement the best digital marketing strategies possible. But have you ever tried to make sense of them all? We've developed a nice list to help you navigate some various options available by category.
Topics: Digital Marketing
Marketing automation leverages software and technology to help you seamlessly market across multiple channels, segmenting your audience and targeting them with personalized experiences. It’s an exciting process that is agile, flexible, and scalable, allowing you to manage your marketing operations in a more efficient and cost-effective way. Because today’s consumers get their information from a wide range of media channels, you need to respond to their various needs quickly, demonstrating real value.
Topics: Inbound Marketing
Be it an industry meeting or trade conference, attendance at an event is an opportunity for people to connect, interact, and share with their peers. Sounds a lot like what makes social media so appealing, right? Given the similarities, it only makes sense for you to find ways to use social media to promote, plan, and build enthusiasm for your organization’s events. Leveraging social media for conferences and other business gatherings is a great way to attract people to your brand. From pre-event planning to in-progress updates and post-event follow-up, social media can be a valuable tool for increasing attendance and forming deeper relationships with members, customers, clients, and employees.
Topics: Social Media
In today's ever-changing world of marketing, it's important to keep up to date with new trends, software releases, platform updates, and unknown tips and tricks. While we here at Smith & Harroff are constantly reading new articles and discovering new blogs, we thought we'd share 8 of our favorites!
Topics: Digital Marketing
Today’s marketing environment is such that format diversification and a decentralized content strategy should be at the heart of your efforts to stay relevant, engage your audience, and broaden your reach. These items are essential to educate, engage, and convert leads to ultimately grow your business or organization. Understanding how consumers use content is critical to helping your team hone the skills needed to succeed in competitive and seemingly saturated online markets.
We can all use some inspiration every once in a while! That's why we've pulled together these 16 quotes from great minds who've had a thing or two to say about business and life. Whether you're a social media manager, advertiser, or content marketer, these pearls of wisdom are sure to brighten your day and inspire your professional efforts!
If you’re interested in growing your association – and increasing membership engagement – LinkedIn is a powerful tool that offers effective ways for you to not only highlight your association’s mission, but also help other professionals find information, establish relationships, and do business together. In the U.S. alone there are nearly 130 million LinkedIn users, many of whom may be ideal candidates for membership in your association.