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Smith & Harroff Blog

Carina May

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Recent Posts

How Content Marketing Helps Associations Connect with Target Audiences

Posted by Carina May on Mar 22, 2017

Whether your content marketing goal is to grow your membership base or present your association as a trusted resource, if you’re not focused on your core audience, chances are you’ll fall short of reaching your goals. Every association must work to connect on a human level with its target demographic. Doing so increases its reach, boosts engagement, and increases membership.

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Topics: Digital Marketing, Content Marketing

Monitor Social Media in Just 10 Minutes a Day

Posted by Carina May on Mar 8, 2017

Use your time more wisely! Start smart social monitoring immediately.

Approximately 46% of online users count on social media when making a purchase decision (Source: Nielsen), and 72% of people who complain on
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The Inbound Marketing Campaign Checklist

Posted by Carina May on Feb 10, 2017

Implementing an effective inbound approach can help you convert visitors and leads into customers, and ultimately promoters. If you are thinking about how you can streamline your efforts to reach your target audience, you may want to take a look at our inbound marketing campaign checklist. 

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Topics: Inbound Marketing, CMO Strategy, Digital Marketing

54 Digital Marketing Tools & Resources Organized By Category

Posted by Carina May on Jan 20, 2017

Hundreds of tools are now available to help us develop and implement the best digital marketing strategies possible. But have you ever tried to make sense of them all? We've developed a nice list to help you navigate some various options available by category. 

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Topics: Digital Marketing

What is marketing automation? And how can it improve communication?

Posted by Carina May on Nov 4, 2016

Marketing automation leverages software and technology to help you seamlessly market across multiple channels, segmenting your audience and targeting them with personalized experiences. It’s an exciting process that is agile, flexible, and scalable, allowing you to manage your marketing operations in a more efficient and cost-effective way. Because today’s consumers get their information from a wide range of media channels, you need to respond to their various needs quickly, demonstrating real value.

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Topics: Inbound Marketing

Use Social Media to Create Buzz Around a Conference

Posted by Carina May on Oct 6, 2016

Be it an industry meeting or trade conference, attendance at an event is an opportunity for people to connect, interact, and share with their peers. Sounds a lot like what makes social media so appealing, right? Given the similarities, it only makes sense for you to find ways to use social media to promote, plan, and build enthusiasm for your organization’s events. Leveraging social media for conferences and other business gatherings is a great way to attract people to your brand. From pre-event planning to in-progress updates and post-event follow-up, social media can be a valuable tool for increasing attendance and forming deeper relationships with members, customers, clients, and employees.

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Topics: Social Media

8 of Our Favorite Marketing Blogs

Posted by Carina May on Sep 22, 2016

In today's ever-changing world of marketing, it's important to keep up to date with new trends, software releases, platform updates, and unknown tips and tricks. While we here at Smith & Harroff are constantly reading new articles and discovering new blogs, we thought we'd share 8 of our favorites!

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Topics: Digital Marketing

Multimedia Training for Content Marketing Teams

Posted by Carina May on Sep 14, 2016

Today’s marketing environment is such that format diversification and a decentralized content strategy should be at the heart of your efforts to stay relevant, engage your audience, and broaden your reach. These items are essential to educate, engage, and convert leads to ultimately grow your business or organization. Understanding how consumers use content is critical to helping your team hone the skills needed to succeed in competitive and seemingly saturated online markets.

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Topics: Content Marketing, Multimedia

16 Marketing Quotes to Inspire

Posted by Carina May on May 24, 2016

We can all use some inspiration every once in a while! That's why we've pulled together these 16 quotes from great minds who've had a thing or two to say about business and life. Whether you're a social media manager, advertiser, or content marketer, these pearls of wisdom are sure to brighten your day and inspire your professional efforts!

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Topics: Inspiration

Using LinkedIn to Grow Your Association

Posted by Carina May on May 18, 2016

If you’re interested in growing your association – and increasing membership engagement – LinkedIn is a powerful tool that offers effective ways for you to not only highlight your association’s mission, but also help other professionals find information, establish relationships, and do business together. In the U.S. alone there are nearly 130 million LinkedIn users, many of whom may be ideal candidates for membership in your association.

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Topics: CMO Strategy, Digital Marketing