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Smith & Harroff Blog

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Recent Posts

How to Repurpose Content to Expand Your Reach and Get More with Less

Posted by Smith & Harroff on Apr 12, 2017

Creating engaging, relevant, and valuable content requires time, energy, and financial resources. When so much goes into creating it, it makes sense to want to get the most out of it. Good news – with just a little extra work, there is a way to direct more traffic to your website, strengthen your brand’s reputation, and encourage leads to convert: repurpose content.

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Topics: Content Marketing

Learn. Appreciate. Grow. Happy New Year!

Posted by Smith & Harroff on Jan 2, 2017

Transitioning to a new year is a great time for reflecting on the past, appreciating what we have today, and planning for future. Best wishes and Happy New Year!

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Topics: Inspiration

The Real Deal: Successful Lead Generation Tactics Gleaned from Real-life Projects

Posted by Smith & Harroff on Dec 20, 2016

Only 1 in 10 professional marketers describe their lead generation efforts are "highly efficient and effective." For most organizational leaders, that's simply not good enough.

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Topics: Lead Generation

3 Types of Interactive Content to Enhance Your Marketing Campaigns

Posted by Smith & Harroff on Dec 6, 2016

White papers, eBooks, articles and blog posts are all proven ways to engage with your audience, but interactive content offers a breath of fresh air away from text-heavy pieces. Developing interactive content is not only a fun approach to connecting with consumers, it’s a powerful one that’s getting amazing results for the marketers who use it. It boosts click rates, helps you gather more data, and converts more leads. And best of all, it’s easy to get started by using your existing content.

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Topics: Interactive Content

Tips for Aligning Your Content Strategy with Mobile-First Consumers

Posted by Smith & Harroff on Nov 29, 2016

Mobile devices give consumers the power to interact with brands and service providers in highly personalized ways, using them as their go-to medium to get what they want, when they want it. Along the way they’ve become increasingly more savvy and discriminating users. As mobile continues to take over consumer hearts and minds, marketers are wise to create a content strategy for mobile that keeps pace. The opportunity for mobile engagement is huge, but to seize it you first need to understand the mobile consumer mindset.

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Topics: Mobile

The Rise of Social Selling and Why It's Important for Your Marketing Strategy

Posted by Smith & Harroff on Nov 17, 2016

Not so long ago, people sought advice from friends, shared opinions over cups of coffee, and sent off letters of complaint to companies whose products or services didn’t live up to their promise. The truth is, selling has always been social, but today social operates at a speed and level no one could have imagined just a few years back. While your website is the ultimate place for people to learn more about what you offer, consumers are likely also turning to other channels to get the full story about your brand. Review sites, blogs, forums, and social networks are where consumers head to get unedited, honest opinions on you and your products and services.

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Topics: social selling

How to Improve Your SEO Strategy: 7 Simple Tips

Posted by Smith & Harroff on Oct 26, 2016

Every year, Google modifies its search algorithm 500 to 600 times. Many of the changes are minor, but every so often the search engine giant rolls out a major algorithmic update that affects search results in powerful and significant ways. Marketers must learn to evolve along with these ever-changing strategies if they hope to see their inbound marketing campaigns succeed.

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Topics: SEO

Use Live Video to Enhance Your Marketing Strategy

Posted by Smith & Harroff on Oct 19, 2016

Consumers’ increased viewing of content on mobile devices has had a big impact on how organizations are approaching live video. Across the board they’re adopting live streaming video as part of their overall marketing strategy. Experts predict that by 2019, visual content and live video marketing will make up nearly 80% of all consumer internet traffic. Content marketing is one of your most valuable tools for growing your organization or organization. So how can live video strengthen the content you share with potential customers or members?

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Topics: Multimedia

Personalization Builds Connections: What You Should Know About Customer Relationship Management (CRM)

Posted by Smith & Harroff on Oct 12, 2016

What is your organization’s most valuable asset when it comes to making customers feel valued? Associations may say it's resources for their members, retailers may say location, tech companies might think it’s their latest product, and many organizations would say it’s their great management team, and dedicated staff. It’s true all of these things are important to getting more customers. But what about the customers you already have? At a time when nearly 70% of people say they stop doing business with a brand because they feel neglected, what just may be your most valuable asset is good customer relationship management.

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Topics: CMO Strategy, Digital Marketing, CRM

Tips for Successful Email Marketing

Posted by Smith & Harroff on Sep 6, 2016

Email marketing is still one of the most effective ways to both connect and build long-term relationships with existing and prospective customers. That’s why building successful email marketing campaigns has never been more important. What makes email marketing campaigns successful? They have a clear objective and message that work together to support your marketing efforts both on and offline. Whether you’re a marketing veteran or newcomer, you can probably use some inspiration for upping your email marketing game.

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Topics: Digital Marketing