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Smith & Harroff Blog

What is marketing automation? And how can it improve communication?

Posted by Carina May on Nov 4, 2016

Marketing automation leverages software and technology to help you seamlessly market across multiple channels, segmenting your audience and targeting them with personalized experiences. It’s an exciting process that is agile, flexible, and scalable, allowing you to manage your marketing operations in a more efficient and cost-effective way. Because today’s consumers get their information from a wide range of media channels, you need to respond to their various needs quickly, demonstrating real value.

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Topics: Inbound Marketing

How to Repurpose Content to Expand Your Reach and Get More with Less

Posted by Smith & Harroff on Nov 1, 2016

Creating engaging, relevant, and valuable content requires time, energy, and financial resources. When so much goes into creating it, it makes sense to want to get the most out of it. Good news – with just a little extra work, there is a way to direct more traffic to your website, strengthen your brand’s reputation, and encourage leads to convert: repurpose content.

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Topics: Content Marketing

How to Improve Your SEO Strategy: 7 Simple Tips

Posted by Smith & Harroff on Oct 26, 2016

Every year, Google modifies its search algorithm 500 to 600 times. Many of the changes are minor, but every so often the search engine giant rolls out a major algorithmic update that affects search results in powerful and significant ways. Marketers must learn to evolve along with these ever-changing strategies if they hope to see their inbound marketing campaigns succeed.

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Topics: SEO

Use Live Video to Enhance Your Marketing Strategy

Posted by Smith & Harroff on Oct 19, 2016

Consumers’ increased viewing of content on mobile devices has had a big impact on how organizations are approaching live video. Across the board they’re adopting live streaming video as part of their overall marketing strategy. Experts predict that by 2019, visual content and live video marketing will make up nearly 80% of all consumer internet traffic. Content marketing is one of your most valuable tools for growing your organization or organization. So how can live video strengthen the content you share with potential customers or members?

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Topics: Multimedia

Personalization Builds Connections: What You Should Know About Customer Relationship Management (CRM)

Posted by Smith & Harroff on Oct 12, 2016

What is your organization’s most valuable asset when it comes to making customers feel valued? Associations may say it's resources for their members, retailers may say location, tech companies might think it’s their latest product, and many organizations would say it’s their great management team, and dedicated staff. It’s true all of these things are important to getting more customers. But what about the customers you already have? At a time when nearly 70% of people say they stop doing business with a brand because they feel neglected, what just may be your most valuable asset is good customer relationship management.

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Topics: CMO Strategy, Digital Marketing, CRM

Use Social Media to Create Buzz Around a Conference

Posted by Carina May on Oct 6, 2016

Be it an industry meeting or trade conference, attendance at an event is an opportunity for people to connect, interact, and share with their peers. Sounds a lot like what makes social media so appealing, right? Given the similarities, it only makes sense for you to find ways to use social media to promote, plan, and build enthusiasm for your organization’s events. Leveraging social media for conferences and other business gatherings is a great way to attract people to your brand. From pre-event planning to in-progress updates and post-event follow-up, social media can be a valuable tool for increasing attendance and forming deeper relationships with members, customers, clients, and employees.

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Topics: Social Media

8 of Our Favorite Marketing Blogs

Posted by Carina May on Sep 22, 2016

In today's ever-changing world of marketing, it's important to keep up to date with new trends, software releases, platform updates, and unknown tips and tricks. While we here at Smith & Harroff are constantly reading new articles and discovering new blogs, we thought we'd share 8 of our favorites!

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Topics: Digital Marketing

Multimedia Training for Content Marketing Teams

Posted by Carina May on Sep 14, 2016

Today’s marketing environment is such that format diversification and a decentralized content strategy should be at the heart of your efforts to stay relevant, engage your audience, and broaden your reach. These items are essential to educate, engage, and convert leads to ultimately grow your business or organization. Understanding how consumers use content is critical to helping your team hone the skills needed to succeed in competitive and seemingly saturated online markets.

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Topics: Content Marketing, Multimedia

Tips for Successful Email Marketing

Posted by Smith & Harroff on Sep 6, 2016

Email marketing is still one of the most effective ways to both connect and build long-term relationships with existing and prospective customers. That’s why building successful email marketing campaigns has never been more important. What makes email marketing campaigns successful? They have a clear objective and message that work together to support your marketing efforts both on and offline. Whether you’re a marketing veteran or newcomer, you can probably use some inspiration for upping your email marketing game.

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Topics: Digital Marketing

Implementing a Hybrid Membership Model for My Association

Posted by Smith & Harroff on Aug 30, 2016

When the subject is membership, no association should be happy with the status quo. As the economy continues to improve, the assumption is that people will have the means to join their field’s professional association. But times change, and today’s younger professionals aren’t joining associations at a rate that replenishes retiring members. Associations now face an interesting challenge – how to entice the millennials who now make up the largest workforce age group to make an association investment. Many see it as an opportunity to introduce a hybrid membership model to accomplish just that.

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Topics: Association Management