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Smith & Harroff Blog

The Inbound Marketing Campaign Checklist

Posted by Carina May on Feb 10, 2017

Implementing an effective inbound approach can help you convert visitors and leads into customers, and ultimately promoters. If you are thinking about how you can streamline your efforts to reach your target audience, you may want to take a look at our inbound marketing campaign checklist. 

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Topics: Inbound Marketing, CMO Strategy, Digital Marketing

Personalization Builds Connections: What You Should Know About Customer Relationship Management (CRM)

Posted by Smith & Harroff on Oct 12, 2016

What is your organization’s most valuable asset when it comes to making customers feel valued? Associations may say it's resources for their members, retailers may say location, tech companies might think it’s their latest product, and many organizations would say it’s their great management team, and dedicated staff. It’s true all of these things are important to getting more customers. But what about the customers you already have? At a time when nearly 70% of people say they stop doing business with a brand because they feel neglected, what just may be your most valuable asset is good customer relationship management.

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Topics: CMO Strategy, Digital Marketing, CRM

Content Marketing Trends in 2016

Posted by Smith & Harroff on Aug 17, 2016

Not so long ago the digital marketing world was dominated by websites competing to produce the highest volume of content. Today, the focus is on creating quality content that is, first and foremost, of real value to a brand’s target audience. Success – aka a higher ROI – is now determined more by a company’s ability to connect in a meaningful way with its audience across multiple channels. As new technologies appear at a dizzying rate, you’ll need to adapt your own content marketing strategy if you want to stay ahead of the competition.

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Topics: CMO Strategy

The Impact Data Has on Making Informed Marketing Decisions

Posted by Smith & Harroff on Aug 15, 2016

Big data has the potential to define a brand’s target customers at a level of detail – and with an uncanny accuracy – that until only recently was unfathomable. What is big data? It’s the idea that every human action can be quantified and then used to gain insight and make more informed marketing decisions. Today’s big data is significantly different from what was collected in the not so distant past. Twenty years ago it was made up of responses to direct mail campaigns, point-of-sale transaction data, and coupon redemptions. Now there are ways for you to measure click-through rates, viewer browsing behavior, online purchase data, geolocation, social media interactions, and more. And we’re just beginning.

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Topics: CMO Strategy

The Convergence of Influencer and Content Marketing

Posted by Smith & Harroff on Aug 9, 2016

Social media platforms continue to rise as a top avenue for influencing consumer purchasing decisions. With their ascendance, influencer marketing has also rapidly gained momentum as a vital part of an overall marketing strategy. Teaming up with the right influencers can have a wide range of positive effects on your brand’s business. What – or who – is an influencer? Simply put, an influencer is someone who has an online audience’s attention. They have followers who listen when they blog, tweet, or speak, and they often influence their audience to purchase the products and services they recommend.

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Topics: CMO Strategy, Social Media, Digital Marketing

Using LinkedIn to Grow Your Association

Posted by Carina May on May 18, 2016

If you’re interested in growing your association – and increasing membership engagement – LinkedIn is a powerful tool that offers effective ways for you to not only highlight your association’s mission, but also help other professionals find information, establish relationships, and do business together. In the U.S. alone there are nearly 130 million LinkedIn users, many of whom may be ideal candidates for membership in your association.

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Topics: CMO Strategy, Digital Marketing

How to Run an Inbound Marketing Campaign: A Checklist

Posted by Smith & Harroff on Mar 15, 2016

Are you interested in learning about the steps required to implement an effective inbound marketing campaign? If you are thinking about how you can streamline your efforts to reach your target audience, you may want to take a look at our inbound marketing campaign checklist. But first, you might want to ask yourself a few questions:

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Topics: Inbound Marketing, CMO Strategy, Digital Marketing