Whether your content marketing goal is to grow your membership base or present your association as a trusted resource, if you’re not focused on your core audience, chances are you’ll fall short of reaching your goals. Every association must work to connect on a human level with its target demographic. Doing so increases its reach, boosts engagement, and increases membership.
Creating engaging, relevant, and valuable content requires time, energy, and financial resources. When so much goes into creating it, it makes sense to want to get the most out of it. Good news – with just a little extra work, there is a way to direct more traffic to your website, strengthen your brand’s reputation, and encourage leads to convert: repurpose content.
Topics: Content Marketing
Today’s marketing environment is such that format diversification and a decentralized content strategy should be at the heart of your efforts to stay relevant, engage your audience, and broaden your reach. These items are essential to educate, engage, and convert leads to ultimately grow your business or organization. Understanding how consumers use content is critical to helping your team hone the skills needed to succeed in competitive and seemingly saturated online markets.