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Smith & Harroff Blog

Personalization Builds Connections: What You Should Know About Customer Relationship Management (CRM)

Posted by Smith & Harroff on Oct 12, 2016

What is your organization’s most valuable asset when it comes to making customers feel valued? Associations may say it's resources for their members, retailers may say location, tech companies might think it’s their latest product, and many organizations would say it’s their great management team, and dedicated staff. It’s true all of these things are important to getting more customers. But what about the customers you already have? At a time when nearly 70% of people say they stop doing business with a brand because they feel neglected, what just may be your most valuable asset is good customer relationship management.

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Topics: CMO Strategy, Digital Marketing, CRM