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Smith & Harroff Blog

How Content Marketing Helps Associations Connect with Target Audiences

Posted by Carina May on Mar 22, 2017

Whether your content marketing goal is to grow your membership base or present your association as a trusted resource, if you’re not focused on your core audience, chances are you’ll fall short of reaching your goals. Every association must work to connect on a human level with its target demographic. Doing so increases its reach, boosts engagement, and increases membership.

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Topics: Digital Marketing, Content Marketing

The Inbound Marketing Campaign Checklist

Posted by Carina May on Feb 10, 2017

Implementing an effective inbound approach can help you convert visitors and leads into customers, and ultimately promoters. If you are thinking about how you can streamline your efforts to reach your target audience, you may want to take a look at our inbound marketing campaign checklist. 

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Topics: Inbound Marketing, CMO Strategy, Digital Marketing

54 Digital Marketing Tools & Resources Organized By Category

Posted by Carina May on Jan 20, 2017

Hundreds of tools are now available to help us develop and implement the best digital marketing strategies possible. But have you ever tried to make sense of them all? We've developed a nice list to help you navigate some various options available by category. 

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Topics: Digital Marketing

Personalization Builds Connections: What You Should Know About Customer Relationship Management (CRM)

Posted by Smith & Harroff on Oct 12, 2016

What is your organization’s most valuable asset when it comes to making customers feel valued? Associations may say it's resources for their members, retailers may say location, tech companies might think it’s their latest product, and many organizations would say it’s their great management team, and dedicated staff. It’s true all of these things are important to getting more customers. But what about the customers you already have? At a time when nearly 70% of people say they stop doing business with a brand because they feel neglected, what just may be your most valuable asset is good customer relationship management.

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Topics: CMO Strategy, Digital Marketing, CRM

8 of Our Favorite Marketing Blogs

Posted by Carina May on Sep 22, 2016

In today's ever-changing world of marketing, it's important to keep up to date with new trends, software releases, platform updates, and unknown tips and tricks. While we here at Smith & Harroff are constantly reading new articles and discovering new blogs, we thought we'd share 8 of our favorites!

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Topics: Digital Marketing

Tips for Successful Email Marketing

Posted by Smith & Harroff on Sep 6, 2016

Email marketing is still one of the most effective ways to both connect and build long-term relationships with existing and prospective customers. That’s why building successful email marketing campaigns has never been more important. What makes email marketing campaigns successful? They have a clear objective and message that work together to support your marketing efforts both on and offline. Whether you’re a marketing veteran or newcomer, you can probably use some inspiration for upping your email marketing game.

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Topics: Digital Marketing

The Convergence of Influencer and Content Marketing

Posted by Smith & Harroff on Aug 9, 2016

Social media platforms continue to rise as a top avenue for influencing consumer purchasing decisions. With their ascendance, influencer marketing has also rapidly gained momentum as a vital part of an overall marketing strategy. Teaming up with the right influencers can have a wide range of positive effects on your brand’s business. What – or who – is an influencer? Simply put, an influencer is someone who has an online audience’s attention. They have followers who listen when they blog, tweet, or speak, and they often influence their audience to purchase the products and services they recommend.

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Topics: CMO Strategy, Social Media, Digital Marketing

Using LinkedIn to Grow Your Association

Posted by Carina May on May 18, 2016

If you’re interested in growing your association – and increasing membership engagement – LinkedIn is a powerful tool that offers effective ways for you to not only highlight your association’s mission, but also help other professionals find information, establish relationships, and do business together. In the U.S. alone there are nearly 130 million LinkedIn users, many of whom may be ideal candidates for membership in your association.

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Topics: CMO Strategy, Digital Marketing

How to Run an Inbound Marketing Campaign: A Checklist

Posted by Smith & Harroff on Mar 15, 2016

Are you interested in learning about the steps required to implement an effective inbound marketing campaign? If you are thinking about how you can streamline your efforts to reach your target audience, you may want to take a look at our inbound marketing campaign checklist. But first, you might want to ask yourself a few questions:

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Topics: Inbound Marketing, CMO Strategy, Digital Marketing