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Smith & Harroff Blog

The Inbound Marketing Campaign Checklist

Posted by Carina May on Feb 10, 2017

Implementing an effective inbound approach can help you convert visitors and leads into customers, and ultimately promoters. If you are thinking about how you can streamline your efforts to reach your target audience, you may want to take a look at our inbound marketing campaign checklist. 

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Topics: Inbound Marketing, CMO Strategy, Digital Marketing

What is marketing automation? And how can it improve communication?

Posted by Carina May on Nov 4, 2016

Marketing automation leverages software and technology to help you seamlessly market across multiple channels, segmenting your audience and targeting them with personalized experiences. It’s an exciting process that is agile, flexible, and scalable, allowing you to manage your marketing operations in a more efficient and cost-effective way. Because today’s consumers get their information from a wide range of media channels, you need to respond to their various needs quickly, demonstrating real value.

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Topics: Inbound Marketing

The Fundamentals of Inbound Marketing

Posted by Smith & Harroff on Jun 7, 2016

Inbound marketing is a methodology that focuses on attracting customers by providing information that is timely and relevant to prospect needs. Today, people are overwhelmed and constantly feel bombarded with information. The media landscape is overflowing with ads in magazines, TV channels, radio stations, and millions of websites for every interest known to man. Pulling people to your website by providing educational content is a key philosophy of inbound marketing. Having information readily available when people are searching for it may yield much more influence than simply pushing out ads, cold calling and sending emails hoping that something will stick. While there is still great value in traditional advertising mechanisms, crafting an inbound strategy is important for a well rounded marketing plan.

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Topics: Inbound Marketing

How to Run an Inbound Marketing Campaign: A Checklist

Posted by Smith & Harroff on Mar 15, 2016

Are you interested in learning about the steps required to implement an effective inbound marketing campaign? If you are thinking about how you can streamline your efforts to reach your target audience, you may want to take a look at our inbound marketing campaign checklist. But first, you might want to ask yourself a few questions:

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Topics: Inbound Marketing, CMO Strategy, Digital Marketing