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Smith & Harroff Blog

Tips for Aligning Your Content Strategy with Mobile-First Consumers

Posted by Smith & Harroff on Nov 29, 2016

Mobile devices give consumers the power to interact with brands and service providers in highly personalized ways, using them as their go-to medium to get what they want, when they want it. Along the way they’ve become increasingly more savvy and discriminating users. As mobile continues to take over consumer hearts and minds, marketers are wise to create a content strategy for mobile that keeps pace. The opportunity for mobile engagement is huge, but to seize it you first need to understand the mobile consumer mindset.

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Topics: Mobile