Consumers’ increased viewing of content on mobile devices has had a big impact on how organizations are approaching live video. Across the board they’re adopting live streaming video as part of their overall marketing strategy. Experts predict that by 2019, visual content and live video marketing will make up nearly 80% of all consumer internet traffic. Content marketing is one of your most valuable tools for growing your organization or organization. So how can live video strengthen the content you share with potential customers or members?
Today’s marketing environment is such that format diversification and a decentralized content strategy should be at the heart of your efforts to stay relevant, engage your audience, and broaden your reach. These items are essential to educate, engage, and convert leads to ultimately grow your business or organization. Understanding how consumers use content is critical to helping your team hone the skills needed to succeed in competitive and seemingly saturated online markets.