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Smith & Harroff Blog

Use Social Media to Create Buzz Around a Conference

Posted by Carina May on Oct 6, 2016

Be it an industry meeting or trade conference, attendance at an event is an opportunity for people to connect, interact, and share with their peers. Sounds a lot like what makes social media so appealing, right? Given the similarities, it only makes sense for you to find ways to use social media to promote, plan, and build enthusiasm for your organization’s events. Leveraging social media for conferences and other business gatherings is a great way to attract people to your brand. From pre-event planning to in-progress updates and post-event follow-up, social media can be a valuable tool for increasing attendance and forming deeper relationships with members, customers, clients, and employees.

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Topics: Social Media

The Convergence of Influencer and Content Marketing

Posted by Smith & Harroff on Aug 9, 2016

Social media platforms continue to rise as a top avenue for influencing consumer purchasing decisions. With their ascendance, influencer marketing has also rapidly gained momentum as a vital part of an overall marketing strategy. Teaming up with the right influencers can have a wide range of positive effects on your brand’s business. What – or who – is an influencer? Simply put, an influencer is someone who has an online audience’s attention. They have followers who listen when they blog, tweet, or speak, and they often influence their audience to purchase the products and services they recommend.

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Topics: CMO Strategy, Social Media, Digital Marketing