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Smith & Harroff Blog

The Rise of Social Selling and Why It's Important for Your Marketing Strategy

Posted by Smith & Harroff on Nov 17, 2016

Not so long ago, people sought advice from friends, shared opinions over cups of coffee, and sent off letters of complaint to companies whose products or services didn’t live up to their promise. The truth is, selling has always been social, but today social operates at a speed and level no one could have imagined just a few years back. While your website is the ultimate place for people to learn more about what you offer, consumers are likely also turning to other channels to get the full story about your brand. Review sites, blogs, forums, and social networks are where consumers head to get unedited, honest opinions on you and your products and services.

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Topics: social selling